Men have large egos, at least when it comes to their wine choices; this according to newly-released findings from the 2015 U.S. Wine Drinkers Survey, conducted by Whole Cluster Wine Advisors, a wine market research and consulting group.
The survey of more than 500 wine drinkers living across the United States, ages 21-69, found that when it comes to choosing wine men are more comfortable “going it alone” than women and are more confident and less anxious regarding their choices.
When it comes to choosing wine men are more comfortable “going it alone” than women and are more confident and less anxious regarding their choices
It also finds that men have a much smaller network of people they rely on for wine recommendations than women do and are more likely to say that they don’t rely on wine recommendations from anyone, aside from themselves.
Men aged 21 to 44 are three times more likely to rely on their significant other for a wine recommendation than women their age.
When they do give in and seek out advice, men are more likely than women overall to rely on their significant others, though the answer changes based on age. Men 44 years old and younger cited their significant other as a source for wine recommendations three times more often than women their age, while that number changes dramatically as people age. Men 45 years and older were much less likely to say that they relied on their significant other for wine recommendations. There’s a marriage joke in there somewhere.
Other key survey findings concluded that when it comes to wine recommendations, women solicit input from a much wider and more personal network of contacts than men, including family, friends and co-workers. In fact, women identified family members as a source of input 60% more often than men. Conversely, men taking the survey stated more often that they relied on themselves in making wine choices. And when getting input aside from their significant others, men turned to sommeliers 40% more often than women as sources for wine recommendations.
Finally, the survey also found that more men than women expressed greater confidence in their ability to choose a quality wine and said felt less anxiety when choosing a wine from a wine list in a restaurant. Men also stated more often than women that they could choose a quality wine, regardless of style or price range, and also predict what a wine they purchased would taste like. In terms of choosing a wine in a restaurant, the greatest anxiety across both genders was choosing a wine that will taste bad, followed by not knowing what the person was actually choosing.
What was the most important finding coming out of the survey? I think comedienne Roseanne Barr said it best, “A guy is a lump like a doughnut. So, first you gotta get rid of all the stuff his mom did to him. And then you gotta get rid of all that macho crap that they pick up from beer commercials. And then there’s my personal favorite, the male ego.”